Introduction
Fluzcoin is a retail
protocol specifically designed to solve the most salient problems within
cryptocurrency: speed, cost, compliance, and excess volatility. Our goal is to
deploy a true retail coin that is ready for mass consumer and merchant
adoption.
We’ve chosen the
permissioned and Ethereum-based Quorum as our blockchain layer as it provides
Fluzcoin holders with fast transaction times and additional layers of privacy,
which are not present to a satisfactory degree in other blockchain protocols.
To help resolve the potential crypto-economic volatility, we’ve created the
Fluzcoin Artificial Intelligence (AI) algorithm which will provide real-time,
computer-aided market corrections in alignment with Fluzcoin supply and demand.
Fluzcoin holders enjoy effortless staking of new coins by merely holding the
coin: the value gained by generating new Fluzcoins is maximized by Fluzcoin
holders in the form of staking rewards.
Fluzcoin’s
computer-governed economy results in a transparent and predictable fluctuation
path. Fluzcoin’s patent-pending coin staking process creates additional value
without the need for the energy-intensive crypto-mining infrastructure . Thus,
Fluzcoin is positioned to be the most rewarding retail currency available.
Retail prices in Fluzcoin
are also likely to be lower as merchants are able to pass the transaction
cost-savings to their customers. Lower prices combined with strong commercial
discounts, partially paid from the Fluzcoin Initial Coin Offering (ICO), and an
easy to use mobile app environment are additional incentives that encourage
consumer use.
Merchants benefit from
Fluzcoin as it allows for cost and default-risk free transactions with
collected funds available in real-time and immediately convertible to fiat
currencies. All Fluzcoin retail
participants will have cleared Know-Your-Customer (KYC) requirements, making it
a compliant coin for merchants who wish to attract a new generation of digital
and mobile consumers.
PROBLEMS
WITH RETAIL ADOPTION OF CRYPTOCURRENCY
The total retail sales in
2017 (both brick and mortar and e-commerce) was an astonishing $23 trillion,
and the cash influx will continue to grow to $27 trillion by 2020. E-commerce,
specifically, boasts approximately $2.3 trillion and will more than double by
the time we reach the year 2021. This shouldn’t be all too surprising since
commerce is what fuels the entire world economy. Whether purchasing something
as essential as food or buying new equipment for a business, all supply chain
pathways ultimately lead to the end consumer. Web 2.0, which is quickly
evolving towards Web 3.0, helped ecommerce giants such as Amazon, eBay, and
Alibaba expand the retail industry into the global landscape. Now, we can order
anything we need or want from just about anywhere in the world with a few mouse
clicks on our laptops and desktops or finger taps on our smartphones.
But, there is a new
technology that has taken the world by storm. Some are skeptical, others are
brimming with enthusiasm while hailing blockchain and cryptocurrency as a
disruptive technology that will forever change the way billions of people
transact on a daily basis. Even though the most well-known cryptocurrency,
Bitcoin (BTC), has been around since 2009, the retail industry has clearly demonstrated
their hesitancy regarding cryptocurrency adoption.
Granted, there are
several retailers who gladly accept the likes of BTC and/or Ethereum (ETH),
e.g., Microsoft, Overstock.com, Subway, Pizzaforcoins, and Shopify – to name
just a few. However, these are only a fraction of the roughly two to three million
e-commerce sites worldwide.
FLUZCOIN
RETAIL PROTOCOL SOLUTION
First and foremost,
Fluzcoin is a retail protocol. Truly successful currencies unite two
objectives: store of value and real payment utility - Fluzcoin has this dual
capacity. We’ve created Fluzcoin as a finely tuned system that provides a safe
and secure method for everyday retail transactions – with both merchant and
consumer pain points, as well as preferences, in mind. Our go-to-market
strategy focuses on several key points:
• Careful selection of a
limited initial geographic scope,
• Targeting a highly
specific customer and merchant demographic,
• Substantial brand
building efforts leading to a significant “share of mind,”
• A seamless crypto-fiat
conversion at the retail point of sale (POS).
We at Fluzcoin Global
Management have our eyes firmly set on making Fluzcoin a mass market
phenomenon. But, we also recognize that blockchain technology is in a perpetual
state of development and improvement. Even after our proof of concept has been
launched, our development team will continually research the newest blockchain
protocols. It is important to note that this introduction to Fluzcoin
Technology is merely the starting point. We will implement infrastructural
upgrades as they become necessary, and this process will be overseen by the
EUNOMIA Foundation.
Although we have chosen
an initial blockchain framework, Quorum, Fluzcoin is not permanently tied to a
certain state of the blockchain technology landscape; its underlying
infrastructure is not going to be technically obsolete in a few years’ time. Instead, Fluzcoin is going to evolve and
develop its strength and capabilities in tandem with the forward motion of the
blockchain industry.
POS
Fluzcoin Payment Flow: Merchant and Consumer Experience
We provide a free app for
consumers which includes the Fluzcoin wallet as well as additional features,
e.g., tracking of free coins distributed to Fluzcoin holders, search of nearby
stores accepting Fluzcoin, and offering special deals redeemable for Fluzcoin
only.
Some sample Fluzcoin app
screens and a video describing payment experience are to be found hereafter:
A merchant displays the
total amount due from the customer in fiat currency and on a conventional POS
screen along with the Fluzcoin amount. Payment invitation is presented by a
scannable QR code. A user acceptance of the payment is embedded into a scanning
action; once the QR code is scanned, the transaction is completed.
Within a few seconds, a
merchant back-end system underpinning the network of POS terminals will be
informed that the payment of the correct quantity has been received. Thus, the
merchant screen can display the “Payment successfully received” notification
and the cashier may release the customer with the purchases. The amount of
Fluzcoin paid is accrued on merchant accounts and can be consolidated to the
master address instantaneously if requested by the merchant.
Fluzcoin
Global, Inc.
Fluzcoin Global, Inc. is
a private for-profit entity that has an aligned interested with Fluzcoin
holders which is to generate and maintain Fluzcoin profitability. Through the
statutory bylaws, the Fluzcoin Global Inc company purposes are initially to:
1. Hold Fluzcoins and
profit from natural entrenched appreciation path.
2. Create brand awareness
and retail acceptance of Fluzcoin.
3. Administer and
commercialize merchandise/Branding rights.
4. Increase Fluzcoin
transaction volume and receive a 0.1% of the monthly transaction volume from
the Fluz Foundation as transaction rewards
or “inflation tax” which is issued automatically from new Fluzcoin
generation.
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