What is Humancoin?

What is Humancoin?

is the new e-commerce cryptocurrency fuelled by the Proof of Charity mining protocol

Humancoin is a revolutionary platform bringing about the synergy of philanthropy industry, retail e-commerce and cryptocurrency markets, which together have a combined value of $3.5 trillion.

Why is Humancoin a breakthrough blockchain project?

Humancoin unites philanthropists and recipients of funds on a single P2P platform in the most convenient and transparent way possible.

The blockchain platform fuelled by the “mined” Humancoin token will breathe new life into the charity industry, proving an engine of growth.

While at the same time becoming a premier global loyalty program for an increasing number of partners in e-commerce.

According to Statista, the global online commerce market is set to reach $4 trillion in 2022, while e-commerce retail sales hit $2.3 trillion in 2017. The retail landscape is rapidly changing and according to a Pew Research Center poll, currently, 8 out of 10 Americans are active online buyers.

Market leaders, such as Alibaba, have already started implementing blockchain solutions. Retailers will use cryptocurrencies for payments, in particular through integrating tokens into consumer loyalty systems. Expedia, one of the world’s largest travel agencies, and Zynga, a major computer game developer, began accepting cryptocurrencies as early as 2014.

Problem

High competition in the e-commerce segment puts pressure on players to develop new loyalty programs not only to attract new customers but also to retain existing ones by offering a variety of discounts and benefits. The most pressing challenge for marketing professionals is to create an emotional attachment. New loyalty programs are constantly appearing on the market, and while the overall idea behind them is sound, among the avalanche of new information that hits us daily, it is becoming more and more difficult to engage consumers at an emotional level.

A survey conducted by Nielsen group, found that 50% of consumers, surveyed worldwide, would be willing to pay more for goods and services from socially responsible companies.

Solution E-commerce market

The integration of consumer loyalty programs with the charity industry will create a strong emotional resonance. The future of online retail lies in being able to completely personalize each offer, and blockchain is one of the main stimuli for this further development.

Why own Humancoins?

· The Humancoin tokens are easily convertible into any points, miles, bonuses, coupons. Token owners are incentivized to hold them to take advantage of attractive benefits. And this provides a long-term, stable demand for tokens.

· As the number of partners and the scope of cooperation within the Humancoin Network grows, so does the popularity of the token.

· The Proof of Charity “mining” concept allows the project to scale hundreds and thousands of times.

Unique features of Humancoin

· This is the first ever blockchain project that has the potential to become a global e-commerce loyalty program aggregator.

· Association with philanthropy gives its tokens a unique advantage in developing loyalty programs with partners creating a strong emotional resonance.

· Instead of competing with existing programs, the Humancoin token is effortlessly integrated into already existing systems — all it requires is setting a conversion rate.

For the first time ever, a blockchain project with the potential to develop into a global aggregator of a multitude of loyalty programs has emerged in the e-commerce field due to support from the charity industry. This (as well as the simplicity of implementation) is the key disruptive benefit of Humancoin.