IOU - TRUE P2P E-COMMERCE LOYALTY PLATFORM

Every day a person makes various purchases: clothes, cars, food, services, and shops try to keep their client with all sorts of marketing methods like promotions "Two goods for the price of one", discounts, sales up to 90% of the original cost, make small gifts.

But the most attractive and effective way to date is the program and the loyalty system, which can allow a considerable amount for future purchases, paying with bonus cards of their part, or only cardholders can buy products at a more favorable second price. Such methods are used by supermarkets and retail chains, which are able to afford this option to attract customers, as the maintenance and development of these programs need additional funds.

On average, a person has 3 or more bonus cards, but not everyone has time to take advantage of their discounts or gifts on them and therefore organizations lose both attention and part of the potential profit. And a very reasonable solution to this disadvantage is offered by a project called IOU!

IOU aims to create a decentralized loyalty platform that combines blockchain technology and e-Commerce, allowing users to securely and quickly exchange bonus coupons, promotions, gifts, from anywhere in the world.

This will help to satisfy almost many customer requests, to find a more relevant offer based on the territorial location or time of year, and sellers can only increase profits and keep the attention of regular, and attract new customers. The platform will have a web interface and a user-friendly mobile application is also being developed, which will notify about new exchange options almost instantly.

The main token on this platform will be IOUX, which will be used to purchase offers directly from merchants or from the P2P market. This technology contributes to a more trusting building of relations between all participants. In addition, the crypto obligations of the IOU to continue to sell on exchanges.

The team has chosen a very promising direction and is now actively selling tokens and will continue for another two months, collected more than $ 7 million. The idea is ambitious and has all the opportunities for successful implementation, which will lead to solving the problems facing Internet services.

IOU APPROACH

IOU reinvents existing loyalty systems in order to provide more flexibility, control, and many more benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures.

IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their purchased IOUs with other consumers for other IOUs which are needed more for those trading parties.

IOU P2P EXCHANGE — MARKET DRIVEN FLEXIBILITY

Consumers would securely acquire IOU offers from the Merchants with specific terms for the promotional product or service such as time of expiration, limited quantity and exchange terms. Such flexibility would give Consumers certain time-frame to utilize products or services or provide opportunity to trade their IOUs with other Consumers anywhere around the world.

For example, Consumer A purchased restaurant IOU in Rome and is traveling to Paris might trade his/her IOU with the Consumer B who is traveling to Rome for the restaurant in Paris. We believe many Consumers would choose to purchase multiple IOUs from the same Merchant if the offer is attractive to have opportunity to trade some with other Consumers. This approach drives customer satisfaction while giving Merchants would not only get the opportunity to attract new customers but also receive their funds in advance.

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