Welcome to CryptoNewsICO,
on this occasion I will discuss Online.io Project. Why am I writing about the Online
Project?
Because I am sure you
will need this project in your life very much, this project is very useful for
us all around the world.
Yes please, you guys on
the Online project.
Market
Overview
In today's interconnected
society characterized by increased capability of everyday devices to connect to
other devices and people through the internet infrastructure, the high degree
of connectivity raises a myriad of consumers’ privacy and data security
concerns.
The advertising industry
enjoyed a negative attention both from the large public and the authorities
because of its less transparent practices of online tracking and behavioral
profiling. Following technological developments, online tracking became
increasingly sophisticated, thus it is no longer limited to the
"cookies" installed on the user's devices in order to monitor websites
a user visits, but it can track real-time data accessed by a user and
triangulate that with information stored about that user's location, financial
data, health records, etc. These results are then complied into complex and
rather comprehensive consumers' profiles that are sold to digital advertising
companies for better targeting their promotional campaigns.
Very sensitive
information is often collected thus violating consumer privacy. Moreover, the
consumers do not have access to the data collected about them and consequently
cannot correct any inaccuracies.
The Internet of Things
provides a handful of opportunities for cybercrimes aiming at gathering data
regarding intellectual property, confidential personal information, financial
data, etc. Consequently, the cybersecurity market is on a continuous upward
trend, being driven by cybercrime. Since, there is a dramatic rise in
cyber-attacks, creation of malware software both for PCs, laptops, but also for
smartphones and tablets, both the companies and the end users are becoming
increasingly focused on safeguarding their personal data and thus enhancing the
cyber security.
Website : https://online.io/
Advertising
market
The media work is
changing at a rapid pace, given the developments in technology (i.e. expansion
of mobile telephony, faster mobile broadband adoption, and high degree of
interconnectivity seen recently), users’ preferences and behavior and business
models.
According to 2016
statistics, around 46% of the population had access to internet – the
equivalent of over 3.5 billion of people online – the number is growing very
fast.
Hence to thrive in such
an interlinked environment, the media and entertainment companies have upgraded
their products offering with more developed advertising formats, more
sophisticated video and more consumer centric targeting tools.
In 2017, the media and
entertainment industry is estimated to have reached over USD 1.7 trillion in
revenues, accounting for approximately 2.5% share in global GDP. The main
driving force behind the industry’s revenues in a greater extent, but also
behind the consumer spending is the digital media.
As the market continued
to be fueled by the transition from traditional to digital media, in the last
years, the advertisers gradually directed their budgets towards online advertising,
as they benefit from increased availability of consumer data and improving
software for data algorithms to track down consumers’ preferences and thus
creating better tailored ads.
Consequently, according
to recent reports and statistical data, is estimated that 2017 marked the year
when digital media spending equaled that for global non-digital media for the
first time in history. Digital media was the fast-growing entertainment and
media (M&E) segment, with a historical 5-year annual growth rate of 13.1%
as compared to growth rate of 1.1% recorded by the non-digital segment.
By 2020, the trend is
expected to remain the same, digital media continuing to be the driver of the
M&E industry registering 8.3% growth rate by 2020, while the non-digital
media is forecasted to remain relatively flat, with a growth rate of only 1.4%.
Features
for end user
1. Free the Internet
Problem:
Historically, users had to pay a visible or hidden fee to browse the Internet,
the most popular methods of payment currently in use are Advertising, Ecommerce
and Subscription. There are no/or at least next to none/truly free sites
currently operating, even Wikipedia asks for donations from its users’ base.
Solution:
By integrating Online.io solution, websites will now have a completely new
revenue stream based on time spent by their visitors on their webpages, that
will not require any form of payment from the end user.
2. Security
Problem:
Most of the websites on the Internet are full of ads and lots of them are also
infected with malware. In order to capitalize on their websites, the operators
will also appeal to promoting ads, and hence they put their webpages and
consequently their visitors to the risk of being the victims of bad ads, or
other types of malware software.
Solution:
Online.io platform will integrate a custom anti-malware and ad-blocking
solution that will be made available to end users, so they can enjoy a better
experience on all websites. Mass adoption of this solution also has the benefit
of putting pressure on website operators to use our system making it more
popular and robust.
3. Privacy
Problem:
There is money in customers profiling. Huge companies (think Google and
Facebook) invest massively in tracking users across a myriad of websites and
actions so they can profile users to better sell to them ads, products or even
information. This has the added downside that a person now becomes a set of
numbers and will tend to live in an information bubble, you only see the
information the companies think you want, the products they think you need, the
ads they think you will click on.
Solution:
Online.io will integrate a tracking script blocker that will severely disrupt
the ability of companies to track and profile real people.
4. Quality
Problem:
The current incentive for websites is to attract users to them by any means
necessary this usually involves using tricks and immoral methods (i.e.
clickbait, spam, phishing). On its own a system that allows website operators
to monetize attention and also provide a clean browsing experience does not
really address the issue of quality and will no doubt lead to websites that
appeal to the lowest common denominator being remunerated greatly for shady
tactics.
Solution:
Online.io will integrate a voting platform that will allow users to voice their
opinions on the quality of the websites they visit, warning them if websites
they are about to visit are deemed low quality.
Bonus Token Sale and Distribution
Okay now we are at the end of the article, my suggestion please you visit the official website, whitepaper, and their official media below to get more information. Thank you for visiting my website, see you later.
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