Welcome to CryptoNewsICO,
on this occasion I will discuss EIPlatform Project. Why am I writing about the EIPlatform
Project?
Because I am sure you
will need this project in your life very much, this project is very useful for
us all around the world.
Yes please, you guys on
the EIPlatform project.
About
EIPlatform
Esports market is growing
at a great rate. Compound annual average growth rate of the audience is higher
than that of any sport in the world. According to the Deloitte report, Esports
will be the most prospective sport for the next 5 years. A growing number of
global brands are paying attention to the Esports market, which attracts them
with its increasingly growing audience. Prospects for the monetization of the
Esports audience attract the maximum attention of major global brands.
Despite the incredible growth, the Esports market in global have two major
interrelated problems: heavy expenses for ineffective marketing campaigns, and
on the other hand, most of the audience doesn't have access to the main Esports
budgets.
As of today, small beginning teams, beginning streamers, medium-sized tournaments and tournaments of local significance do not have access to the budgets of major brands. Often, major brands are interested in a local or selective audience, but they continue to work only with top teams / major tournaments / top streamers, as they show impressive figures. In this situation the brand hits the target audience with large budgets that do not provide maximum efficiency, and the main part of the audience does not receive budgets from top brands. In addition, a large part of the budget is taken by various intermediaries and agencies.
Marketing campaigns are recognized as ineffective, expensive and morally obsolete. Marketing expenses are an average of 17% of Brands sales volume. Every year, more than USD 50 bln spent on marketing is used inefficiently thus cousing no influence on the end consumer. Unfairness of this situation is made worse by the increased expenses on holding these campaigns, which leads to their even greater inefficiency.
95% of manufacturers admit that inefficiency of marketing expenses is an extremely important problem.
EIP creates a decentralized Esports ecosystem that allows Brands and Companies to obtain unique content and an audience concerned in gaining access to exclusive offers, and, accordingly, concerned in the platform expansion. As a result, Brands will get an unprecedented vision of their target audience, optimize their expenses on sponsorship, and the audience in turn will get the opportunity to access the budgets of Brands and Companies.
There will be direct interaction between Brands, Companies and the widest audience of the Esports market. Brands get an opportunity to present their products and services directly to the consumer. Need for expensive marketing imposed by agencies will be eliminated. EIP will allow Brands to create their own marketing programs to encourage the audience directly. Similar programs work on the basis of smart ontracts and use EMP tokens as a reward means. This system looks like the «bonus miles» in premium programs of many airlines, but it is more advanced: thanks to smart contracts, such programs are cheaper and more personalized. Until the introduction of blockchain and smart contracts, abovementioned things would hardly be possible.
EIP has all the things needed to fulfill an ambitious task - to completely change the marketing industry in Esports using the wide experience, intimate knowledge of the industry, as well as the concern of the largest Brands and Companies around the world.
More than ten years experience in fast-moving consumer goods. EIP Company is founded by specialists experienced in the field of Esports marketing, online games, direct investments in marketing and Esports, who have been working in the industry since 2006. We have established reliable business relations with Brands and Companies, and we are familiarized with the needs and tasks of all participants of the Esports market. EIP has received serious concernment from both large and small companies around the world.
As of today, small beginning teams, beginning streamers, medium-sized tournaments and tournaments of local significance do not have access to the budgets of major brands. Often, major brands are interested in a local or selective audience, but they continue to work only with top teams / major tournaments / top streamers, as they show impressive figures. In this situation the brand hits the target audience with large budgets that do not provide maximum efficiency, and the main part of the audience does not receive budgets from top brands. In addition, a large part of the budget is taken by various intermediaries and agencies.
Marketing campaigns are recognized as ineffective, expensive and morally obsolete. Marketing expenses are an average of 17% of Brands sales volume. Every year, more than USD 50 bln spent on marketing is used inefficiently thus cousing no influence on the end consumer. Unfairness of this situation is made worse by the increased expenses on holding these campaigns, which leads to their even greater inefficiency.
95% of manufacturers admit that inefficiency of marketing expenses is an extremely important problem.
EIP creates a decentralized Esports ecosystem that allows Brands and Companies to obtain unique content and an audience concerned in gaining access to exclusive offers, and, accordingly, concerned in the platform expansion. As a result, Brands will get an unprecedented vision of their target audience, optimize their expenses on sponsorship, and the audience in turn will get the opportunity to access the budgets of Brands and Companies.
There will be direct interaction between Brands, Companies and the widest audience of the Esports market. Brands get an opportunity to present their products and services directly to the consumer. Need for expensive marketing imposed by agencies will be eliminated. EIP will allow Brands to create their own marketing programs to encourage the audience directly. Similar programs work on the basis of smart ontracts and use EMP tokens as a reward means. This system looks like the «bonus miles» in premium programs of many airlines, but it is more advanced: thanks to smart contracts, such programs are cheaper and more personalized. Until the introduction of blockchain and smart contracts, abovementioned things would hardly be possible.
EIP has all the things needed to fulfill an ambitious task - to completely change the marketing industry in Esports using the wide experience, intimate knowledge of the industry, as well as the concern of the largest Brands and Companies around the world.
More than ten years experience in fast-moving consumer goods. EIP Company is founded by specialists experienced in the field of Esports marketing, online games, direct investments in marketing and Esports, who have been working in the industry since 2006. We have established reliable business relations with Brands and Companies, and we are familiarized with the needs and tasks of all participants of the Esports market. EIP has received serious concernment from both large and small companies around the world.
The concept of the project was created by one of the pioneers of the e-sports
movement after more than 10-years’ experience of working his way up from an
ordinary online game user to the owner of one of the most successful e-sports
teams in the world.
Over the years the e-sports audience reached 1.5 bln people and now this sport is in the TOP-5 of the most popular kinds of sport all over the world. The e-sports market grows really fast. The overall average annual rate of growth is higher than those of any other kind of sport in the world. According to Deloitte company report, the esports is to become the most perspective kind of sport for the next 5 years.
The imbalance between the rate of popularity and the e-sports audience growth and the lack of effective interaction and monetization mechanisms of this new audience with the conservative and obsolescent communication and marketing tools of the business that is interested in this audience.
The wealth of experience, industry specialization and technical solutions on the EIP project blockchain allow filling the niche between the large-scale brands and the esports audience that will designate many strategic approaches of their development in the next 10-20 years. EIP will become the point of contact of this interaction, providing the direct contact for the big business and the target audience with on the mutually beneficial conditions.
EIP creates the decentralized e-sports platform that allows the Business to get the unique content and the audience interested in gaining access to the exclusive offers. Eventually, the Business gets the target audience and optimize its spending on marketing, and the e-sports audience gets the opportunity to access the budgets of the Business. The Business will be able to present the products and services DTC. There will be no need of the high cost marketing constrained by the agencies. EIP will make it possible for the Business to create its own marketing programs for the direct audience promotion. The similar programs are used based on the smartcontracts and the EMP tokens are used as the payment there. This system prompts the “bonus miles” of the premium programs of various airline companies, but it is more advanced at the same time: these programs are cheaper and more personalized due to the smart-contracts.
The similar things this could hardly be possible before the blockchain and the smart contracts.
Advantages
EIP is founded by people
who have much experience in this industry. Many of workers have more than
10 years of experience before they started to work on this project.
EIP ecosystem will be the first global decentralized platform directly linking sponsors, partners, gamers and Esports enthusiasts. Brands and Companies optimize their expenses for sponsorship by directly reaching the audience they need, and audience eventually gets access to the budgets of leading brands.
EIP ecosystem will be the first global decentralized platform directly linking sponsors, partners, gamers and Esports enthusiasts. Brands and Companies optimize their expenses for sponsorship by directly reaching the audience they need, and audience eventually gets access to the budgets of leading brands.
EIP also use Blockchain
and Smartcontracts. It is self-executing contracts with the terms of the
agreement between buyer and seller being directly written into lines of
code.
Information about ICO
Token EMP
Price 1 EMP = 0.1 USD
Bonus Available
Accepting BTC, ETH, LTC, Fiat
Soft cap 6,000,000 USD
Hard cap 60,000,000 USD
Whitelist/KYC None
Restricted areas USA, China
Planned
distribution of the fund
Research and
development 45.0%
Marketing and advertising 20%
Management and operation 15%
Legal support 5%
Marketing and advertising 20%
Management and operation 15%
Legal support 5%
ESPORT
REVENUE FORECAST
Global Esports revenues
will reach $905.6 million in 2018, an increase of more than $250 million
compared to 2017. North America will generate the most revenues, contributing
38% of the global total in 2018.
Sponsorship is the
highest grossing Esports revenue stream worldwide, contributing $359.4 million
in 2018 compared to $234.6 million in 2017. Growing with a CAGR (2016- 2021) of
+49.8%, media rights is the fastest-growing revenue stream. By 2021, media rights
revenues will more than double compared to 2018, making it the secondlargest
generator of Esports revenues globally.
EIP
ECOSYSTEM
EIP ecosystem will be the
first global decentralized platform directly linking sponsors, partners, gamers
and Esports enthusiasts. Brands and Companies optimize their expenses for
sponsorship by directly reaching the audience they need, and audience
eventually gets access to the budgets of leading brands.
EIPlatform OU Company,
registered in Estonia (hereinafter as «EIP»), is an official organization that
creates EMI tokens, platform and technology. Main mission of EIP is the
development and application of cryptographic technologies with open source code
that will ensure the operation of the EIP ecosystem.
To avoid doubts, we note
that the EMI tokens do not grant their owners any property rights or other
privileges in the EIP Company. Owners of tokens do not have any rights to any
forms of dividends, do not participate in the distribution of income and are
not eligible to vote.
To become a member of the
ecosystem, user creates an account on the EIP platform. During registration,
the system will create a user profile and its wallet. Each participant of the
ecosystem will be provided with a wallet functioning as a protection of user
data (storage in a decentralized database), as well as interaction with other
participants on the basis of smart contracts.
We plan to place the EMI
tokens on trading platforms and exchanges, providing an opportunity to
transparently sell and buy the tokens to residents of those countries where
legislation does not prohibit such operations.
PARTICIPANTS
OF ECOSYSTEM
Ecosystem will be
constructed in accordance with the approaches of scalability and
decentralization, which will ensure its long term stability and
self-sufficiency.
Ecosystem involves the
fulfillment by the participants of a number of roles; the relationship of these
roles is shown in the diagram below:
Platform
● Brands and Companies
● Participants in the
global Esports market
● Audience, Esports
enthusiasts
Okay now we are at the
end of the article, my suggestion please you visit the official website,
whitepaper, and their official media below to get more information. Thank you
for visiting my website, see you later.
Website: https://eiplatform.io/
Whitepaper: https://eiplatform.io/doc/WhitePaper-Eng.pdf
Telegram chat: https://t.me/EIP_ecosystem
Youtube: https://www.youtube.com/channel/UCT__0uswveI9khMOOk0OTIg/featured?view_as=subscriber
GitHub: https://github.com/EIPlatform/EMPerial
Reddit: https://www.reddit.com/user/EIPlatform/
Facebook: https://www.facebook.com/EIP-980267652124760/
Twitter: https://twitter.com/EIP_ECOSYSTEM
Whitepaper: https://eiplatform.io/doc/WhitePaper-Eng.pdf
Telegram chat: https://t.me/EIP_ecosystem
Youtube: https://www.youtube.com/channel/UCT__0uswveI9khMOOk0OTIg/featured?view_as=subscriber
GitHub: https://github.com/EIPlatform/EMPerial
Reddit: https://www.reddit.com/user/EIPlatform/
Facebook: https://www.facebook.com/EIP-980267652124760/
Twitter: https://twitter.com/EIP_ECOSYSTEM
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